We put brand claims against their INCI lists. No affiliates. No sponsorships. Just the evidence.
3 articles
The Ordinary's Niacinamide 10% + Zinc 1% is one of the best-selling serums in the world. The INCI list is transparent. The formulation is competent. But the 10% concentration claim deserves scrutiny — and the zinc story is more complicated than the name suggests.
CeraVe's entire brand identity is built on ceramides. The INCI list of their Moisturising Cream contains three ceramide types — Ceramide NP, Ceramide AP, and Ceramide EOP. But where they appear on that list raises questions the brand does not answer.
Cosmetic brands are legally allowed to list every fragrance ingredient under a single word: 'Parfum'. Here is what that word is hiding — and why it matters for your skin.