Get In Touch

KNOW SOMETHING
we should investigate?

Every Brand Exposed investigation starts with a tip. If you have noticed a product making claims its INCI list cannot support, we want to know about it. All submissions are confidential.

Submit a Tip

Tell us about a brand making claims its INCI list cannot support.

You do not need to be a cosmetic chemist to submit a tip. If something on a label does not add up, or a brand is making claims that seem too good to be true, tell us what you have noticed and we will investigate.

All tips are treated as confidential

You do not need to provide your name or email

We investigate every tip that meets our evidence threshold

We do not publish the source of any tip

We will not contact you without your permission

How we score

Every investigation results in an INCI Transparency Score from 1 to 10, based on the alignment between the brand's marketing claims and what their INCI list actually supports. Scores are published with full methodology.

By submitting, you confirm that the information provided is accurate to the best of your knowledge. We do not publish unverified claims.

The Process

What happens after you submit a tip.

01

Review

We review every tip within 5 business days. We check whether the claim is verifiable and whether the INCI list is publicly available.

02

Research

If the tip meets our evidence threshold, we begin a full investigation: INCI analysis, clinical literature review, and concentration assessment.

03

Score

We assign an INCI Transparency Score from 1 to 10 and write the full investigation with sourced evidence and a clear methodology.

04

Publish

The investigation is published on the Brand Exposed page. The brand is not contacted before publication. The source is never disclosed.

General Contact

Press, corrections, and reader mail.

Press & Media

Interview requests, podcast appearances, expert commentary, and media kit requests. We respond to all press enquiries within 48 hours.

Corrections

If you have found a factual error in any article, please tell us. We take corrections seriously and publish them prominently with a date and explanation.

Reader Mail

Feedback, questions, ingredient requests, and general correspondence. We read everything, though we cannot respond to every message.

Partnerships

We do not accept brand partnerships, sponsored content, or affiliate arrangements. Please do not contact us for these.