The business of skincare: who owns what, why prices are what they are, and what the industry does not want you to know.
2 articles
DECIEM (The Ordinary) is majority-owned by Estée Lauder. CeraVe and La Roche-Posay are owned by L'Oréal. The 'indie' and 'dermatologist' branding of these products is a carefully constructed narrative — here is what the corporate structure actually looks like.
Tatcha was acquired by Unilever for a reported $500 million. The Ordinary is owned by Estée Lauder. CeraVe and La Roche-Posay are L'Oréal. Drunk Elephant was sold to Shiseido for $845 million. The 'indie', 'clean', and 'dermatologist-founded' narratives are the most successful marketing constructs in modern skincare. Here is the corporate reality.